TD Bank
Brand System Design
Interbrand NYC
Desmond Wade – Designer
Spencer Seligman – Designer
Andrew Miller – Strategy Director
Oliver Maltby – Creative Director
Paul Pierson – Creative Director
Pan Yamboonruang – Design Director
Blaine McEvoy – Copy Director
Michael Frandy – Art worker
Agency Partners: TBWA, Leo Burnett
TD Bank’s new visual identity system aimed to unify their Canadian and American brands as part of a new strategy developed by Interbrand. After an extensive audit of 1,177 documents and findings report, we developed a brand playbook with input of TD’s 5 major agency partners to make sure it was ready for real world application. For building new templates, we created a prototype tool to help calculate the grid and type size. We have developed a new methodology that allows a singular approach to all formats.