Reitigh

Brand Identity

RichardsDee

Des Wade – Art Direction | Lead Designer | Animation
Celine Dee – Strategy
Martin Fanning – Design Director
Ryan Kavanagh – Designer
Alison O’Leary – Copywriter

Context
Created to unlock the power of data and deliver automated processing at scale for leading banking, investment, and insurance enterprises, Reitigh solves complex technical, data and administration challenges more comprehensively and transparently than any other player in the market.

Challenge
Our challenge was to clarify how Reitigh could strategically communicate their highly technical process to engage and attract new customers and talent, setting the brand up for future success.

Strategy
Through a strategic process of workshops and deep engagement with the Reitigh team, we extracted the truth within: Reitigh solve the most complex data and regulatory challenges by elucidating and creating order enabling leading global enterprises to accelerate decision making, security and control. Success is the sum of small efforts, continuously refined and revised. Small steps make big things happen. Big things have small beginnings.

From this, we crafted a unique set of CLEAR values (Collaborate Openly, Learn & Adapt, Elucidate & Solve, Always Secure, Results Oriented) and an authentic purpose “We translate complexity into opportunity, liberating enterprises and employees to focus on what matters most”. This was all distilled into a compelling brand promise “Translating complexity into opportunity.”