The Bookshelf Branding

Client: The Bookshelf
Studio: Chapter.
Creative Director: Deirdre Corcoran
Designers: Desmond Wade, Deirdre Breen
Signage: Ace Signs

The Bookshelf’s name derives from it’s first location in the old Cork Library established in 1792. Our objective with this project was to update the brand identity, bringing it to a more modern context without sacrificing its personality.

We brought the brand’s distinctive character to a more novel typographic language, as well as designing a brand new contemporary logo. The Bookshelf logo incorporates a slightly radical “E” that serves as the cornerstone of the brand identity.

The client’s brand spirit glares through a new, bespoke lighting installation using the shape of the logos “E” pattern with steel perforated mesh hung on reinforced steel wire.