Typographic Expression

Johnson Controls – Global Creative

Des Wade – Design | Typography


Aptly named Circularity, this typographic piece, born from our 2023 Sustainability Report, utilises the Johnson Controls logo prominently in micro type through three weights to create a macro experience. The left half of the logo in bold, the right half using regular and everything in between in light.

The Johnson Controls logo is distilled down to its purest form, allowing its DNA to create the structure for the various type weights along its circular path.

The more you step back, the clearer the logo. The closer to the logo you stand, the more detailed the report content becomes.