Not an Optical Illusion

An interactive call to action poster for WWF. The closer to the poster the less you will see. I have designed the poster to work from a distance in order for the viewer to step back and see the bigger picture.

Step back and the polar bear will be revealed. Then stare at the white dot in the centre of the poster for 60 seconds and look away. What you will see will resemble the polar bears fur everywhere you look.

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